On April 30, 2025, at the Air Force Convention Hall in Bangkok, the Thai Society Foundation hosted an award ceremony to recognize individuals and organizations that have made meaningful contributions to society.

Bophie Co., Ltd. was honored with the “Thai Honor Award 2025” in the category of Outstanding Organization of the Year for Sustainable Product Development. The award was presented to Mr. Sub Kaitithitinan, Founder & CEO of Bophie Co., Ltd.

This prestigious recognition marks another proud milestone for Bophie. It reinforces our commitment to sustainable product innovation, responsible business practices, and continued contributions to the betterment of society and the nation of Thailand.

Koji White – Because Beautiful Skin Starts with a Beautiful Planet

At Koji White, we believe that true beauty comes from taking care of both your skin and the world around you.

Our mission is to create skincare products that are not only effective and gentle on your skin, but also kind to the environment.

All of our products are 100% vegan and cruelty-free, made without any animal-derived ingredients and never tested on animals. We prioritize natural, biodegradable ingredients and are committed to using eco-friendly packaging with a focus on reducing plastic waste and moving toward a zero-waste future.

Inspired by the principles of sustainable beauty, Koji White combines natural extracts—like the powerful koji extract—with innovative formulations to deliver visible results without harming the planet.

We believe that self-care and planet care should go hand in hand.

We are proud to contribute to society by donating essential products valued at $139,305.08 to GiveNKind in 2024. Thank you for allowing us to make a meaningful impact in our community

Why GiveNKind?

GiveNKind’s mission aligns perfectly with Bophie’s values of sustainability, compassion, and community empowerment. Their innovative model ensures that unused resources are repurposed effectively, directly benefiting underprivileged communities and reducing waste. This synergy made GiveNKind the ideal partner for our philanthropic goals.

Our Vision for the Future

Bophie and 1% for the Planet: A Shared Commitment to Giving Back

At Bophie, we are dedicated to making a positive impact on our planet and communities. Our recent partnership with 1% for the Planet reflects this unwavering commitment. By joining this global initiative, we pledge to donate at least 1% of our annual revenue to environmental causes that protect and nurture the Earth for future generations.

This dual commitment to both social and environmental impact defines our approach to responsible business. We’re proud to stand alongside like-minded organizations and customers who value purpose-driven efforts to create a better world. Thank you for supporting us in our journey to make lasting, meaningful contributions.

Bophie proudly sponsors 600 units of Koji White and Shouvy branded products with a total value of 301,320 Baht to the Foundation for Industrial Development at the Federation of Thai Industries on 3 November 2023.

These products will be utilized as prizes for participants in the upcoming annual Red Cross Fair, aimed at fundraising for the maintenance of the Thai Red Cross Society. The fair is scheduled to be held from 8^th to 18^th  December 2023 at Lumphini Park, Bangkok.

On March 24, 2023, at the Air Force Convention Hall in Bangkok, the Thai Society Foundation held a ceremony to honor those who have contributed to society. Air Chief Marshal Prajin Jantong presided over the award ceremony, Bophie Co., Ltd. was awarded the “Excellence in Business and Sustainable Organization in 2023”. This award was presented to Mr. Sub Kaitithitinan, Founder & CEO of Bophie.

This award is another achievement for Bophie Co., Ltd., and it brings pride to the company. We are committed to continuing our business growth sustainably and in tandem with social development for the benefit of society and the nation of Thailand.

In 2022, Bophie has gained cruelty-free accreditation by PETA (People for the Ethical Treatment of Animals) thanks to our commitment not to conduct any tests on animals anywhere in the world.

Cruelty-free accreditation recognizes Bophie’s brands that meet the same requirements and whose entire product line is free of animal-derived ingredients. We refuse to conduct, commission, pay for, or allow tests on animals for any of our ingredients, formulations, or products.

“Gaining PETA’s cruelty-free accreditation is the acknowledgment of Bophie’s commitment not just to care for women’s and men’s skin but also to care for the planet and everyone on it—including animals.”

https://crueltyfree.peta.org/company/bophie/

Amazon Global Selling Thailand Seller Conference webinar in the form of Amazon Global Selling’s webinar has been successfully passed, with over 5,000 Thai SMEs interested and participating in the event on January 21, 2022. The conference is designed to provide Thai businesses with the information, skills and tools they need to seize opportunities in the burgeoning international e-commerce business. including elevating their business to a global level

As a testament to Amazon’s support for Thai sellers Amazon has announced the Amazon Global Selling Seller Awards.For the first time in Thailand in the Amazon Global Selling Thailand Seller Conference2022

Sub Kaithitinan (CEO Bophie) received the “Community Driver Award” This award was held to honor the efforts of Thai businesses and sellers who have contributed to the development of Thailand’s selling community on Amazon. Enabling more sellers to start their own business on the international e-commerce journey. “I’d like to recommend entrepreneurs to start selling on Amazon global selling because it’s a great opportunity to reach a larger market. Let’s do it step by step, learning about the market, the competitors and the products. That’s a great approach to get started.” Sub said.

On December 9th, 2021, the Foundation of Science and Technology Council of Thailand (FSTT), with the support of the Ministry of Science and Technology, Thailand and the Council of Scientific and Technological Associations of Thailand (COSTAT), held the “Quality Persons of the Year 2021” at the Miracle Grand Convention Hotel. This award is given to individuals in various fields who have succeeded personally and professionally while dedicating themselves to the benefit of Thai society and the country.

Sub Kaithitinan, CEO of Bophie, received the “Quality Persons of the Year 2021″ award in the category of personal use and medical supplies sector from H.E. Mr. Kasem Chunkao (Privy Councillor). in recognition of being an exemplary person in applying natural ingredients and innovation in the operations of his business and for the benefit of society. And he said “I’m very honored to receive this award. I intend to continuously create new innovation in Bophie’s products and donate to charity every yearfor environmental sustainability and to build a better society for our next generation.”

Bophie is proud of this achievement, which exemplifies the company’s commitment to developing beauty and personal care products made from natural ingredients that naturally improve customers’ skin, as well as a focus on environmental conservation and sustainability, while also growing a successful business that can benefit all, including the planet.

Having officially launched in 2018, Bophie’s rise and sales success around the globe has culminated in the company celebrating its 100 Million Baht in Sales in 2021. A Thai-based company’s success with this level of international success is attributed to the brands’ core values that they hold dear and resonates with a global audience. 

With only five brands under its name, Bophie’s success is only starting. The brands are still relatively unknown, yet their success showcases that the products and what they stand for are in high demand. 

Reaching the milestone is a testament to the value that Thai-based businesses have to offer the world. Not only are the products natural and part of a sustainable ecosystem, but they also provide the user with an experience that they are looking for in brilliant formulations. 

As the company expands into more markets, the expectations are following in those footsteps. As more and more consumers get exposed to the products, their demand is growing. The export of the Bophie brands, including Koji White and Shouvy to LAISAE, NATICHAA, and RACHAA, is a massive win for the Thai business. 

Amazon and its massive distribution network around the world played a significant part in the company’s success. Having an instant global distribution network at your fingertips is the dream of every marketer. 

The explosion into the international market has allowed the business to expand the company, create more jobs for local Thai residents, and showcase Thailand’s beauty and natural resources.  

Bophie moved its headquarters to JustCo@Samyan Mitrtown Office in Bangkok in July 2021. 

For more information about the brand, product range or to discuss any collaborations, Please contact