Bophie donates 600 Units of Koji White and Shouvy to Support the Thai Red Cross Society in 2023

Bophie proudly sponsors 600 units of Koji White and Shouvy branded products with a total value of 301,320 Baht to the Foundation for Industrial Development at the Federation of Thai Industries on 3 November 2023.

These products will be utilized as prizes for participants in the upcoming annual Red Cross Fair, aimed at fundraising for the maintenance of the Thai Red Cross Society. The fair is scheduled to be held from 8th to 18th  December 2023 at Lumphini Park, Bangkok.

Bophie Wins Excellence in Business and Sustainable Organization in 2023

On March 24, 2023, at the Air Force Convention Hall in Bangkok, the Thai Society Foundation held a ceremony to honor those who have contributed to society. Air Chief Marshal Prajin Jantong presided over the award ceremony, Bophie Co., Ltd. was awarded the “Excellence in Business and Sustainable Organization in 2023”. This award was presented to Mr. Sub Kaitithitinan, Founder & CEO of Bophie.

This award is another achievement for Bophie Co., Ltd., and it brings pride to the company. We are committed to continuing our business growth sustainably and in tandem with social development for the benefit of society and the nation of Thailand.

Bophie has gained cruelty-free accreditation by PETA in 2022

In 2022, Bophie has gained cruelty-free accreditation by PETA (People for the Ethical Treatment of Animals) thanks to our commitment not to conduct any tests on animals anywhere in the world.

Cruelty-free accreditation recognizes Bophie’s brands that meet the same requirements and whose entire product line is free of animal-derived ingredients. We refuse to conduct, commission, pay for, or allow tests on animals for any of our ingredients, formulations, or products.

“Gaining PETA’s cruelty-free accreditation is the acknowledgment of Bophie’s commitment not just to care for women’s and men’s skin but also to care for the planet and everyone on it—including animals.”

Sub Kaithitinan (CEO Bophie) received the “Community Driver Award” at the Amazon Global Selling Thailand Seller Conference 2022.

Amazon Global Selling Thailand Seller Conference webinar in the form of Amazon Global Selling’s webinar has been successfully passed, with over 5,000 Thai SMEs interested and participating in the event on January 21, 2022. The conference is designed to provide Thai businesses with the information, skills and tools they need to seize opportunities in the burgeoning international e-commerce business. including elevating their business to a global level

As a testament to Amazon’s support for Thai sellers Amazon has announced the Amazon Global Selling Seller Awards.For the first time in Thailand in the Amazon Global Selling Thailand Seller Conference2022

Sub Kaithitinan (CEO Bophie) received the “Community Driver Award” This award was held to honor the efforts of Thai businesses and sellers who have contributed to the development of Thailand’s selling community on Amazon. Enabling more sellers to start their own business on the international e-commerce journey. “I’d like to recommend entrepreneurs to start selling on Amazon global selling because it’s a great opportunity to reach a larger market. Let’s do it step by step, learning about the market, the competitors and the products. That’s a great approach to get started.” Sub said.

Sub Kaithitinan (CEO Bophie) wins “Quality Persons of The Year 2021” award in the category of personal use and medical supplies sector

On December 9th, 2021, the Foundation of Science and Technology Council of Thailand (FSTT), with the support of the Ministry of Science and Technology, Thailand and the Council of Scientific and Technological Associations of Thailand (COSTAT), held the “Quality Persons of the Year 2021” at the Miracle Grand Convention Hotel. This award is given to individuals in various fields who have succeeded personally and professionally while dedicating themselves to the benefit of Thai society and the country.

Sub Kaithitinan, CEO of Bophie, received the “Quality Persons of the Year 2021″ award in the category of personal use and medical supplies sector from H.E. Mr. Kasem Chunkao (Privy Councillor). in recognition of being an exemplary person in applying natural ingredients and innovation in the operations of his business and for the benefit of society. And he said “I’m very honored to receive this award. I intend to continuously create new innovation in Bophie’s products and donate to charity every yearfor environmental sustainability and to build a better society for our next generation.”

Bophie is proud of this achievement, which exemplifies the company’s commitment to developing beauty and personal care products made from natural ingredients that naturally improve customers’ skin, as well as a focus on environmental conservation and sustainability, while also growing a successful business that can benefit all, including the planet.

Bophie Celebrates 100 Million Baht in Worldwide Sales in 2021

Having officially launched in 2018, Bophie’s rise and sales success around the globe has culminated in the company celebrating its 100 Million Baht in Sales in 2021. A Thai-based company’s success with this level of international success is attributed to the brands’ core values that they hold dear and resonates with a global audience. 

With only five brands under its name, Bophie’s success is only starting. The brands are still relatively unknown, yet their success showcases that the products and what they stand for are in high demand. 

Reaching the milestone is a testament to the value that Thai-based businesses have to offer the world. Not only are the products natural and part of a sustainable ecosystem, but they also provide the user with an experience that they are looking for in brilliant formulations. 

As the company expands into more markets, the expectations are following in those footsteps. As more and more consumers get exposed to the products, their demand is growing. The export of the Bophie brands, including Koji White and Shouvy to LAISAE, NATICHAA, and RACHAA, is a massive win for the Thai business. 

Amazon and its massive distribution network around the world played a significant part in the company’s success. Having an instant global distribution network at your fingertips is the dream of every marketer. 

The explosion into the international market has allowed the business to expand the company, create more jobs for local Thai residents, and showcase Thailand’s beauty and natural resources.  

Bophie moved its headquarters to JustCo@Samyan Mitrtown Office in Bangkok in July 2021. 

For more information about the brand, product range or to discuss any collaborations, Please contact

Sub Kaithitinan (CEO Bophie) joins the 1 in 7 Amazon Program Seller Ambassador Program in Thailand

Being successful in launching a business is just one aspect of Sub Kaithitinan’s world. In July 2021, he joined seven businessmen and women in the Amazon Program Seller Ambassador Program. 

The program consists of successful e-commerce and online sales in their own right and wants to share their knowledge with new and up and coming individuals and businesses. 

The seven individuals are experts in selling on Amazon, and the main aim is to strengthen the Thai seller community through various activities, including talks, events, and training. 

Sub Kaithitinan has always been fascinated by online sales and, shortly after graduating in 2013, he honed his finance and e-commerce before launching Bophie in 2018. 

The fast upward trajectory of the Bophie brand is a true reflection of his skills and knowledge in this field. Being a Seller Program Ambassador in Thailand is his way of giving back to the community. 

The philosophy of Bophie is all about a circular economy, looking after its people, and growing a successful business that can benefit all, including the planet. 

Sharing the secrets to his success is just an extension of that promise to the customers that buy Bophie products and the staff that work for the company. 

Sub Kaithitinan joins one other Ambassador to join the program in 2021. 

You can read more about the Amazon Seller Ambassador Program here:

Bophie moves into their new headquarters in the JustCo@Samyan Mitrtown Office in Bangkok

Following the success of the brands since launching in 2018, the expansion of the company has resulted in a need to move their head office into a larger space. 

Bophie decided on the JustCo@Samyan Mitrtown Office Tower. A high-tech shared office workspace that feeds into the company values of the business. 

The company is always striving to create an environment of sustainability in everything they do. As they use modern-day technology to fine-tune their products and formulations, they want to ensure that nature and the planet remain undamaged during the process. 

The move to the magnificent Office Towers feeds into the collaborative nature of the staff to share and showcase their skills and knowledge to other smaller companies that can benefit from their success. 

Being in the heart of Bangkok, the company can also ensure that they remain accessible to suppliers, partners, and staff residence. The ease of access of the new headquarters allows staff to work in spaces that can offer them stimulation, food courts, entertainment facilities, and meeting room facilities. 

The benefits of the Office Towers are multiple. Intelligent design is there to optimise space for total efficiency. The shared workspace encourages collaborations. 

The intelligent energy efficiency of the building is right up Bophie’s alley! The building energy and resources get managed automatically. It ensures maximum efficiencies in energy-saving features. 

The building has a direct underground walkway connecting it with the MRT Samyan Station and has easy access to other public transport. 

The 24 hour retail zone offers people who work and visit the office towers ease of shopping to fulfill daily lifestyle needs and promote a vibrant working environment. 

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