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Bophie Celebrates 100 Million Baht in Worldwide Sales in 2021

Having officially launched in 2018, Bophie’s rise and sales success around the globe has culminated in the company celebrating its 100 Million Baht in Sales in 2021. A Thai-based company’s success with this level of international success is attributed to the brands’ core values that they hold dear and resonates with a global audience. 

With only five brands under its name, Bophie’s success is only starting. The brands are still relatively unknown, yet their success showcases that the products and what they stand for are in high demand. 

Reaching the milestone is a testament to the value that Thai-based businesses have to offer the world. Not only are the products natural and part of a sustainable ecosystem, but they also provide the user with an experience that they are looking for in brilliant formulations. 

As the company expands into more markets, the expectations are following in those footsteps. As more and more consumers get exposed to the products, their demand is growing. The export of the Bophie brands, including Koji White and Shouvy to LAISAE, NATICHAA, and RACHAA, is a massive win for the Thai business. 

Amazon and its massive distribution network around the world played a significant part in the company’s success. Having an instant global distribution network at your fingertips is the dream of every marketer. 

The explosion into the international market has allowed the business to expand the company, create more jobs for local Thai residents, and showcase Thailand’s beauty and natural resources.  

Bophie moved its headquarters to JustCo@Samyan Mitrtown Office in Bangkok in July 2021. 

For more information about the brand, product range or to discuss any collaborations, Please contact

Sub Kaithitinan (CEO Bophie) joins the 1 in 7 Amazon Program Seller Ambassador Program in Thailand

Being successful in launching a business is just one aspect of Sub Kaithitinan’s world. In July 2021, he joined seven businessmen and women in the Amazon Program Seller Ambassador Program. 

The program consists of successful e-commerce and online sales in their own right and wants to share their knowledge with new and up and coming individuals and businesses. 

The seven individuals are experts in selling on Amazon, and the main aim is to strengthen the Thai seller community through various activities, including talks, events, and training. 

Sub Kaithitinan has always been fascinated by online sales and, shortly after graduating in 2013, he honed his finance and e-commerce before launching Bophie in 2018. 

The fast upward trajectory of the Bophie brand is a true reflection of his skills and knowledge in this field. Being a Seller Program Ambassador in Thailand is his way of giving back to the community. 

The philosophy of Bophie is all about a circular economy, looking after its people, and growing a successful business that can benefit all, including the planet. 

Sharing the secrets to his success is just an extension of that promise to the customers that buy Bophie products and the staff that work for the company. 

Sub Kaithitinan joins one other Ambassador to join the program in 2021. 

You can read more about the Amazon Seller Ambassador Program here:

Bophie moves into their new headquarters in the JustCo@Samyan Mitrtown Office in Bangkok

Following the success of the brands since launching in 2018, the expansion of the company has resulted in a need to move their head office into a larger space. 

Bophie decided on the JustCo@Samyan Mitrtown Office Tower. A high-tech shared office workspace that feeds into the company values of the business. 

The company is always striving to create an environment of sustainability in everything they do. As they use modern-day technology to fine-tune their products and formulations, they want to ensure that nature and the planet remain undamaged during the process. 

The move to the magnificent Office Towers feeds into the collaborative nature of the staff to share and showcase their skills and knowledge to other smaller companies that can benefit from their success. 

Being in the heart of Bangkok, the company can also ensure that they remain accessible to suppliers, partners, and staff residence. The ease of access of the new headquarters allows staff to work in spaces that can offer them stimulation, food courts, entertainment facilities, and meeting room facilities. 

The benefits of the Office Towers are multiple. Intelligent design is there to optimise space for total efficiency. The shared workspace encourages collaborations. 

The intelligent energy efficiency of the building is right up Bophie’s alley! The building energy and resources get managed automatically. It ensures maximum efficiencies in energy-saving features. 

The building has a direct underground walkway connecting it with the MRT Samyan Station and has easy access to other public transport. 

The 24 hour retail zone offers people who work and visit the office towers ease of shopping to fulfill daily lifestyle needs and promote a vibrant working environment. 

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Bophie Company Limited
Floor 25, Mitrtown Office Tower 944 Rama IV Rd, Wang Mai, Pathum Wan, Bangkok 10330

E-mail: |  Tel: 02-1054737   |  Fax: 02-0266214

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