Our Story

Bophie is a multi-brand beauty and personal care.

Bophie officially launched in 2018.

The collection of personal care and beauty brands that are distributed worldwide, including:
Koji White and Shouvy to LAISAE, NATICHAA, RACHAA, Make.Vegan and Manquich

The brand values of creating sustainable brands that work in harmony with nature directly influence Bophie Founder Sub Kaitithitinan. His contribution to building a company that uses modern-day technology and natural ingredients is what makes Bophie different in so many respects.

Building a culture of personal growth amongst their staff is a critical aspect of growing the company’s international success. The small but effective team uses advanced software and data to drive product development, sales, and performance.

The company must continue to grow to a global audience, always ensuring that there is no harm to animals or the planet in this pursuit.

The Bophie brands all follow the philosophy of working alongside nature to develop beauty and skincare products that are as close to nature as possible.

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In 2013, Sub Kaitithitinan honed his skills in various financial and e-commerce pursuits.

Innovation has been at the core of everything he has worked towards. The link to innovation, data, and online sales, and his desire to create a company that embodied all his values, resulted in him launching Bophie.

His approach to business, beauty, working culture, and personal development and growth will allow the company to succeed as a forward-thinking and innovative company.

Sub Kaitithitinan


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Bophie Company Limited
Floor 25, Mitrtown Office Tower 944 Rama IV Rd, Wang Mai, Pathum Wan, Bangkok 10330

E-mail: info@bophie.com |  Tel: 02-1054737   |  Fax: 02-0266214

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